Importance of the Regulation of Pharmaceutical Marketing

Resumen

In recent years, the world of the pharmaceutical industry has been evolving, as well as the way of advertising its products. That is why, in El Salvador since 2012, through the Promotion and Advertising Unit (UPP) of the National Directorate of Medicines, the issue of “Pharmaceutical Marketing” is treated with great importance, considering that one of its main objectives is to authorize, before its dissemination, all types of advertising of pharmaceutical products. In addition, to regulate by means of monitoring, surveillance and inspection, the advertising that is already exposed to the population. The purpose of this is to guarantee that the message issued by the industry to the final consumer promotes the rational use of drugs, as well as the prevention of their abuse, through precise and objective communication based on the therapeutic indications previously approved by the regulatory authority.